Izabela Siadul About

London --:--

Senior product designer, with web and brand.
I build digital products end to end.

10+ years across SaaS, health tech and fintech.
Founding or sole designer on most of it.

Available for Senior and Lead Product Designer roles • London hybrid • Worldwide remote

emoteCare · Improving therapist discovery for higher conversionEnd-to-end product design • B2B2C • two-sided marketplace • 2025Shipped to production. 100% task completion in usability testing: 50 participants, booking completed unaided.

WInvest · Helping people build financial confidence with AI0–1 mobile product design • B2C • consumer fintech • 2023–24Launched on the App Store, from concept to live product in 10 months.

Deck · Building a data-access platform's brand and product 0–1 brand and product • B2B • API platform • 2024–25Brand and product shipped. Deck raised a $12M Series A in April 2025 (TechCrunch).