London --:--
Product and web designer.
I build digital products end to end.
10+ years across SaaS, health tech and fintech.
Founding or sole designer on most of it.
1st formations · Rethinking company formation as e-commerceUX audit and site architecture • 2026 • password protected
emoteCare · Improving therapist discovery for higher conversionEnd-to-end product design • B2B2C • two-sided marketplace • 2025
Deck · Turning raw data into clear insights0–1 brand and product • B2B • API platform • 2024–25
WInvest · Helping people build financial confidence with AI0–1 mobile product design • B2C • consumer fintech • 2023–24