I'm Iza. I design digital products and brands for 12+ years. I have a background in Graphic Design and Creative Direction and I love Architecture. My diverse skillset helps me smoothly navigate between different aspects of design, enabling a holistic and balanced approach. I am a self-starter and I enjoy translating problems into simple user interfaces. I believe that good products are efficient, effective, easy to use and delightful.
Here's more about me and the way I work
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Are the people I work with happy ?
Things I do:
Product Design
In product design, my focus is on creating intuitive and impactful user experiences. I design products that solve real-world problems effectively. Through user research and iterative prototyping, I ensure that every aspect of the product is thoughtfully crafted. I emphasise usability and accessibility, aiming to make products that are easy to use for everyone.
Web Design
I design websites that blend aesthetics and functionality. I make sure they work well on all devices, from biggest desktop screens to smallest mobile phones. By understanding the brand and target audience, I create websites that effectively align with business goals.
Design Systems
I'm a system-thinker and like crafting pixel-perfect components that all play well together and allow digital products to scale. By setting up a single source of truth I simplify design and development processes and boost team collaboration. I believe that best Design systems are flexible and adaptable, and they grow with brands.
Interactive Prototyping
I make interactive prototypes in Figma to simulate a real user flows and interactions. From basic wireframes to detailed interactions, I design prototypes that allow to experience the product's functionality firsthand. This iterative approach helps refine ideas and gather feedback early in the process. By integrating animations, transitions, and user interface elements seamlessly, prototype effectively communicates the user experience.
User testing
User testing is a crucial part design process. I conduct thorough user testing sessions to gather valuable insights and feedback directly from target group. By observing user interactions and analysing their behaviours, I identify usability issues and areas for improvement. Moderated usability tests, interviews, and surveys help to gather comprehensive data. This feedback loop helps refine designs and prioritize features that resonate most with users.
When I am not designing, you can find me
by the Thorpe Bay Beach or doing Yoga.
Thank You for looking around
I DESIGN
I DESIGN
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